Decision architecture
Mapping who actually decides, what they are accountable for, and the sequence in which they must be reached.
The Global Company / Strategic influence
Strategic Advisor
to Decision
Makers
Shay Mizrahi
Founder and chief executive of The Global Company, a strategic influence practice working with corporations, public figures and organisations. The work is narrative architecture, perception strategy and the sequencing of decisions, built on proprietary methods.
The discipline
In business and in politics, influence is the discipline of moving an outcome by changing how a situation is understood, before anyone is asked to decide. It is not publicity and it is not persuasion in the moment. It is the work done upstream of the decision.
It operates on two levels. Precisely defined audiences moved at scale, and a small number of individuals moved directly. Most engagements need both. The methods differ, the sequencing matters, and the sequencing is where the work is.
The thesis
Broad persuasion is expensive and slow. Effort spreads across a perimeter that does not decide anything, and the decision itself is never reached.
METHODS ARE PROPRIETARY. CLIENT WORK IS CONFIDENTIAL.
Influence is only worth practising when it leaves the business, and the community around it, better than it found them.
PRINCIPLE 01 OF 01
Standing
Quiet work, in rooms that matter.
Shay Mizrahi advises across capital, government and industry. The work is rarely visible: a position rewritten before it is announced, an introduction made at the right moment, a decision reframed so the person who must defend it can.
He founded and leads one company, The Global Company. He advises three unrelated organisations in Israeli finance, separately and in a different role in each. He lectures and implements applied AI through Operator.
The practice
Positioning under scrutiny
Building a position that holds when it is tested by a regulator, a board, a journalist or a rival.
Stakeholder and key person strategy
Identifying the small number of people whose position determines the outcome, and building the sequence in which each is reached.
Counsel in the moment
A direct line during the weeks where the outcome is decided, not a report delivered afterwards.
Israel / Financial sector
Partner, advisor and strategist to financial firms
In Israel, Shay works as a partner and strategic advisor to a group of financial companies driving a change in how private investors behave. The premise is straightforward. Every person should be able to manage their own capital deliberately, under proper supervision and alongside qualified professionals, and build real financial security rather than hope for it.
Each of the following organisations is advised independently. They are unrelated to one another, none of them is owned by him, and the role differs in each.
Bmeniv Ltd.
Partner. Head of the strategy, business development and public relations arm.
Visit official company website
Yehud Finance & Mortgages
Deputy Chief Strategist to the Chief Executive.
Visit official company website
ADVISORY · STRATEGY · BUSINESS DEVELOPMENT · PUBLIC RELATIONS
Applied AI / Teaching and implementation
Teaching the room that has to decide
Shay is one of the senior lecturers on applied artificial intelligence in Israel. He works with the Chamber of Commerce in the North, public sector bodies, industrial companies, agriculture and manufacturing businesses across the north and the centre of the country.
The work is not theory. It is walking a management team through what the technology actually changes inside their own operation, deciding what is worth building, and then building it with them.
CHAMBER OF COMMERCE, NORTHERN REGION · PUBLIC SECTOR BODIES · INDUSTRIAL MANUFACTURING · AGRICULTURE · PRODUCTION · EXECUTIVE PROGRAMMES · NORTHERN AND CENTRAL ISRAEL
Sessions and implementations
SEATED ROOM, SPEAKER AT THE FRONT, PROJECTED SLIDE WORKSHOP IN PROGRESS, AGENDA ON SCREEN SPEAKER POINTING AT A PROJECTED MAP OF TOOLS PARTICIPANTS SEATED, TAKING NOTES GROUP HOLDING CERTIFICATES AFTER A PROGRAMME TWO PEOPLE STANDING IN FRONT OF AN OPERATOR SIGN
Implementation runs through Operator, a separate AI consultancy building working systems inside organisations rather than slide decks about them. Executive advisory, deployment, and training for the teams who have to use it afterwards.
LECTURES · EXECUTIVE PROGRAMMES · IMPLEMENTATION
Community
Work that does not invoice
The measure of access is what you do with it for people who have none.
A standing share of the practice goes to organisations that cannot pay for strategy and need it most. Community initiatives, social ventures and local causes get the same counsel the commercial clients get: positioning, narrative, access, and the plan to reach the people who can actually move the outcome.
It is the same skill set applied to a different scoreboard. If the method works, it should work for the community as well.
Enquiries
Start with the decision.
Tell me what is being decided, by whom, and by when. Everything sent here reaches Shay directly and is treated as confidential.
Enquiries are handled by The Global Company, founded and led by Shay Mizrahi.